Technical Head of Brand

Remote (United States)

This opportunity is for a Technical Head of Brand to lead brand positioning, messaging, launch communications, content strategy, social presence, and overall market perception for a fast-growing developer-focused technology platform.

The role is responsible for shaping how the product is presented across websites, launch campaigns, social channels, competitive comparisons, and AI-driven discovery environments. This position works closely with founders and product leadership to create clear, differentiated, and technically credible messaging that resonates with developers and technical audiences.

The ideal candidate understands how developers evaluate tools, what builds trust within technical communities, and how to communicate complex products with clarity and authenticity. Success in this role requires strong writing ability, sharp positioning instincts, experience growing organic visibility, and the ability to execute quickly inside a fast-moving environment.

The position also involves managing content cadence, growing community engagement, improving discoverability across SEO and LLM-driven recommendation systems, and helping define how the brand evolves as the product scales.

Employment Type: Full-time

Annual Salary: $160,000 – $210,000 per year

Equity Opportunity: Up to 0.1%

What You’ll Do

• Own end-to-end brand positioning and messaging strategy across all communication channels
• Define how the platform is represented across websites, launch campaigns, product announcements, and AI-driven discovery environments
• Write and publish launch copy, technical messaging, website content, social posts, and product communications for developer audiences
• Manage and grow social presence across platforms including LinkedIn and Twitter/X
• Build community engagement and establish a recognizable point of view within technical and developer ecosystems
• Conduct competitive analysis and convert findings into clear, differentiated messaging strategies
• Partner directly with founders and product leadership to align messaging with roadmap and go-to-market priorities
• Lead content planning and maintain publishing cadence across multiple channels
• Improve discoverability through SEO, AI recommendation systems, and LLM-driven visibility strategies
• Create messaging that is technically credible, direct, and free from generic marketing language
• Take ownership of emerging brand initiatives and undefined responsibilities in a fast-paced environment
• Help shape long-term brand evolution as the company scales

Qualifications

• 4+ years of experience leading brand, positioning, or communications initiatives for developer-facing or technical products
• Strong understanding of how developers evaluate, adopt, and recommend tools
• Exceptional writing and communication skills with the ability to create concise, high-impact messaging
• Experience driving organic growth through search visibility, social reach, and content strategy
• Ability to communicate technical products in a clear, authentic, and developer-friendly way
• Experience collaborating directly with founders, executives, and product teams
• Comfort operating independently without rigid approval structures or heavily defined processes
• Strong understanding of competitive positioning and product differentiation
• Familiarity with AI-driven discovery trends and LLM-based recommendation ecosystems
• Experience managing social strategy and community engagement for technical audiences
• Ability to thrive in fast-moving startup environments with evolving responsibilities

Preferred Backgrounds

• Brand leadership experience at developer tools or infrastructure companies
• Marketing leadership experience at early-stage API or technical startups
• Experience owning positioning, messaging, social strategy, and brand communications end to end
• Background as a founding marketer or early-stage growth leader

What This Role Is Not

• Not a purely strategic brand position that delegates execution to other teams
• Not a role focused primarily on vanity metrics such as impressions or engagement rates
• Not a highly structured corporate marketing role with multiple approval layers
• Not suitable for candidates who require narrowly defined responsibilities before taking initiative

Work Environment

This is a fast-paced environment where responsibilities evolve quickly and ownership is expected. The role requires strong independent decision-making, excellent execution speed, and the ability to manage multiple brand and communication initiatives simultaneously.

The position is best suited for candidates who enjoy building systems, shaping messaging strategy, and influencing how technical products are perceived in competitive markets.

Benefits & Perks

U.S. Employee Benefits

• Medical, dental, and vision coverage for employees and eligible dependents
• Employer-paid life and disability insurance
• Optional supplemental insurance plans
• Telehealth access and healthcare support services
• 401(k) retirement plan
• Pre-tax savings and commuter benefit programs
• Pet insurance options

San Francisco Office Perks

• Office snacks, drinks, and team lunches
• Collaborative startup work environment
• Ping pong and recreational office activities
• Electric bike transportation support within the city

Interview Process

• Application review including brand, copywriting, and positioning examples
• Introductory alignment conversation
• Deep-dive discussion focused on positioning and messaging strategy
• Founder interview covering ownership, culture, and work style
• Paid work trial involving a real-world brand or messaging project
• Final hiring decision following trial completion