Brand Copywriter

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-Time

Experience: 4–7 years in copywriting, brand writing, or content strategy

Core Areas: Brand Copywriting, Brand Voice & Tone, Sales Enablement Content, Website Copywriting, Content Strategy, Brand Guidelines, AI-Powered Design Tools, Creative Production

Compensation: $85,000 annually

Travel: Occasional travel for meetings or company events may be required.

About the Role

The Brand Copywriter is responsible for developing, writing, and maintaining a consistent brand narrative across marketing, sales, digital, and corporate communications. This role owns brand voice and messaging standards while producing website copy, sales collateral, presentations, email content, social media copy, press releases, and executive storytelling. The primary focus is high-quality writing that communicates complex concepts clearly and supports a distinct market position.

The position supports brand positioning within the employee benefits industry, translating complex service offerings into compelling messaging for insurance brokers, employers, carriers, and internal sales teams. In addition to copywriting and content strategy, the role involves creating simple visual assets using Canva, Adobe Express, Adobe Firefly, Figma, or similar tools, coordinating freelance designers, and managing creative production workflows. Writing remains the primary responsibility, with light design execution serving as a secondary capability.

What You'll Do

• Own, develop, and maintain a consistent brand voice across marketing, sales, digital communications, and other external-facing content.
• Create and maintain the brand book, voice and tone guidelines, editorial standards, and writing documentation that establish a unified messaging framework.
• Develop a written language system that supports future marketing campaigns, sales communications, and brand initiatives.
• Review outbound materials for brand consistency, messaging accuracy, editorial quality, and alignment with established writing standards.
• Refine brand positioning and storytelling to communicate a differentiated employee benefits service model.

• Write persuasive sales and marketing copy for presentations, flyers, brochures, one-pagers, and service-specific sales enablement materials.
• Translate complex employee benefits concepts and service positioning into clear, audience-specific messaging for brokers, employers, and insurance carriers.
• Develop sales collateral and communication tools that support conversations with prospective clients, channel partners, and other stakeholders.
• Partner with business and sales leadership to identify gaps in sales enablement content and develop materials that address those needs.
• Build and maintain an organized, up-to-date library of approved marketing and sales assets for active use by sales teams.
• Place completed copy into existing design templates and make minor layout adjustments to prepare materials for distribution.

• Own website copywriting, including page architecture, hero messaging, service descriptions, calls to action, and supporting digital content.
• Write, edit, and optimize website messaging to maintain clarity, consistency, and alignment with evolving brand positioning.
• Create and manage light organic LinkedIn content that reflects the established brand voice.
• Write press releases, thought leadership blog posts, and other external communications as needed.
• Develop email copy, social media messaging, executive narratives, and other marketing communications across multiple formats.
• Review and update digital content as services, positioning, and business priorities evolve.

• Use AI-powered and modern design tools, including Canva, Adobe Firefly, Adobe Express, or equivalent platforms, to place copy into existing brand templates.
• Create simple, on-brand visual assets, templated layouts, and preliminary creative concepts without requiring specialist design support for routine production tasks.
• Make basic layout adjustments and evaluate visual materials against brand guidelines and creative direction.
• Prepare creative briefs and provide direction to freelance graphic designers when specialized visual execution is required.
• Coordinate freelance creative partners, including project timelines, deliverables, quality reviews, and approvals.
• Manage creative project intake, production workflows, asset delivery, and multiple concurrent priorities.
• Develop brand training guides and internal communications that support consistent messaging as the brand launches and evolves.

Qualifications

Required Experience

• 4–7 years of professional experience in copywriting, brand writing, or content strategy within an agency, in-house brand team, or brand consultancy.
• Demonstrated experience producing written content across multiple formats, including long-form narratives, short-form sales copy, website content, presentations, and social media.
• Experience establishing, documenting, or maintaining brand voice and tone through editorial standards, style guides, writing guidelines, or brand books.
• A portfolio of professional writing samples demonstrating versatility across content formats, target audiences, and communication objectives.

Required Skills

• Strong brand copywriting, editing, and storytelling skills, with the ability to develop clear, compelling messaging across marketing, sales, and corporate communications.
• Ability to establish and consistently apply brand voice, tone, messaging guidelines, and editorial standards.
• Proficiency in writing website copy, sales enablement materials, presentations, digital communications, and audience-specific marketing content.
• Ability to translate complex concepts into accessible, persuasive language for different audiences and communication channels.
• Fluency with at least one modern or AI-powered design and production tool, such as Canva, Adobe Express, Adobe Firefly, Figma, or an equivalent platform.
• Ability to place copy into existing design templates, make simple layout adjustments, and assess visual output against creative strategy and brand standards.
• Strong organizational skills and attention to detail when managing multiple simultaneous writing and creative production projects.
• Ability to work independently, navigate ambiguous requirements, solve practical production challenges, and maintain consistent quality across competing priorities.

Education

• Bachelor's degree in Communications, English, Marketing, Journalism, or equivalent practical experience.

Preferred Qualifications

• Experience developing marketing or brand content within employee benefits, insurance, financial services, or a related intermediary-driven industry.
• Experience writing for channel and partner audiences, including insurance brokers, agents, distributors, or similar professional intermediaries.
• Experience supporting channel-based marketing strategies rather than exclusively direct-to-consumer communications.
• Proficiency with Adobe Creative Cloud applications, including InDesign, Illustrator, or Photoshop, in addition to modern AI-powered production tools.
• Experience supporting a brand launch, brand repositioning, or the development of a new market narrative from the ground up.
• Comfort working in a lean creative function that requires both setting creative direction and independently executing writing and production tasks.